{"id":33457,"date":"2026-05-26T15:16:27","date_gmt":"2026-05-26T13:16:27","guid":{"rendered":"https:\/\/kiska.com\/?post_type=work&p=33457"},"modified":"2026-05-28T13:15:36","modified_gmt":"2026-05-28T11:15:36","slug":"brandboost-corsair","status":"publish","type":"work","link":"https:\/\/kiska.com\/work\/brandboost-corsair\/","title":{"rendered":"Corsair | Brand Boost"},"content":{"rendered":"\n
\n\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Designing a house of brands.<\/h2>\n

\u00a0Brand Boost<\/strong><\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n\n\n

\n\t
\n\t\t
\n\t\t\t\t\t\t\t

Over time, CORSAIR has grown into a portfolio of specialised brands \u2013 including Elgato, Origin, and Fanatec \u2013 each targeting different users and markets. Our question then becomes one of brand architecture: how do these brands coexist without competing?<\/h3>\n\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n
\n\t
\n\t\t
\n\t\t\t\t\t\t\t\n\n\n
SERVICES<\/strong><\/td>\n\n

Research
Brand Strategy
Product Consulting
Innovation Consulting
Product Experience Design<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n

\n
\n \"02_Corsair_House_of_brands_target_user_group_AI_Landscape\"\n\n <\/div>\n<\/div>\n\n\n\n
\n
\n
\n
\n
\n

Brand isn\u2019t an after-thought.<\/h3>\n

When several brands live under the same company, their roles must be clearly defined. Else, you risk internal conflict.<\/p>\n<\/div>

Strategy first. Design follows.<\/h3>\n

Before any definite product design language, the business logic of the portfolio must be watertight.<\/p>\n<\/div>

Different tribes expect different signals.<\/h3>\n

Gamers, creators, luxury PC builders, and sim racers all interpret design, performance, and aesthetics differently.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

\n
\n \"04_Corsair_product_ecosystem_collage_Landscape\"\n\n <\/div>\n<\/div>\n\n\n\n\n\n\n\t\n\t\t\n\n\t\t\n\t\t\t\t\t
\n\t\t\t\t