{"id":30077,"date":"2025-09-24T13:16:14","date_gmt":"2025-09-24T11:16:14","guid":{"rendered":"https:\/\/kiska.com\/?post_type=work&#038;p=30077"},"modified":"2026-02-05T14:11:24","modified_gmt":"2026-02-05T13:11:24","slug":"brandboost-deuter","status":"publish","type":"work","link":"https:\/\/kiska.com\/work\/brandboost-deuter\/","title":{"rendered":"deuter | Brand Boost\u00a0\u00a0"},"content":{"rendered":"\n<div id=\"headerimage-block_acf-block-68d3e680541de\" class=\"block vertical-bottom\">\n\t<div class='maxwidth-textcontainer scroll-animation'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2>\u2018Taking comfort to extremes\u2019<\/h2>\n<p><strong>Brand Boost<\/strong><\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n\n\n<div id=\"statement-block_acf-block-68d3e68054200\" class='block light-scheme  margin-top-- margin-bottom--   ' >\n\t<div class='blockwrapper maxwidth-textcontainer js-scroll-animation left'>\n\t\t<div class='copy'>\n\t\t\t\t\t\t\t<h3>It\u2019s hard to stand out \u2013 even with a strong brand and great products. Sometimes it takes an outside view to bring clarity, sharpen the story, and show your value in a new light. deuter didn\u2019t need reinvention. Just honest communication, smart strategy, and gear that speaks for itself.<\/h3>\n\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n<div id=\"statement-block_acf-block-68d3e68054219\" class='block light-scheme  margin-top-- margin-bottom--   ' >\n\t<div class='blockwrapper maxwidth-textcontainer js-scroll-animation left'>\n\t\t<div class='copy'>\n\t\t\t\t\t\t\t<table>\n<tbody>\n<tr>\n<td class=\"big\"><strong>SERVICES<\/strong><\/td>\n<td>Product Consulting<br \/>Product Experience Design<br \/>Apparel &amp; Footwear Design<br \/>Brand Communication\u00a0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n<div id=\"fullwidthcontent-block_acf-block-68d3e6805422b\">\n  <div class='blockwrapper'>\n    <div style=\"width: 1920px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-30077-1\" width=\"1920\" height=\"1080\" poster=\"https:\/\/kiska.com\/wp-content\/uploads\/01_Deuter_brand_video_taking_comfort_to_extremes_thumbnail_Landscape-scaled.webp\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/kiska.com\/wp-content\/uploads\/DEUTER_brand_video.mp4?_=1\" \/><a href=\"https:\/\/kiska.com\/wp-content\/uploads\/DEUTER_brand_video.mp4\">https:\/\/kiska.com\/wp-content\/uploads\/DEUTER_brand_video.mp4<\/a><\/video><\/div>\n\n  <\/div>\n<\/div>\n\n\n\n<div id=\"three_columns-block_acf-block-68d3e6805423c\" class='block slider'>\n  <div class='fadewrapper'>\n    <div class='maxwidth-textcontainer fade-out' aria-label=\"content slider\">\n      <div class='columns-wrapper'>\n        <div class='columns'>\n          <div class='col-1 js-scroll-animation'><h3>One major challenge.\u00a0<\/h3>\n<p>This outdoors brand needed to up their game to defend their strong market position. <\/p>\n<\/div><div class='col-2 js-scroll-animation'><h3>One complex portfolio.<\/h3>\n<p>In order to create consistency, we needed to re-examine the entire portfolio. <\/p>\n<\/div><div class='col-3 js-scroll-animation'> <h3>One united output.\u00a0\u00a0<\/h3>\n<p>From big communication campaigns down to the last design details. <\/p>\n<\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n\n\n\t\n\t\t\n\n\t\t\n\t\t\t\t\t<div id=\"text_image-block_acf-block-68d3e68054255\" class='block block-layout-regular image-left whitespace_regular maxwidth-container'>\n\t\t\t\t<div id='02_deuter_comfort_climbing_mountains_landscape' class='image share-container '>\n\t\t\t\t\t<div class='img-wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 800px)\" srcset=\"https:\/\/kiska.com\/wp-content\/uploads\/02_deuter_comfort_climbing_mountains_Square-1200x1200.webp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/kiska.com\/wp-content\/uploads\/02_deuter_comfort_climbing_mountains_Square-1200x1200.webp\" alt=\"02_deuter_comfort_climbing_mountains_Square\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n<div class='share-gallery'>\n  <div class='share-wrapper'>\n    <a class='facebook-link' href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=%2F%2302_deuter_comfort_climbing_mountains_landscape' target='_blank' rel='nofollow' onclick=\"window.open(this.href,'targetWindow', 'toolbar=no, location=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=500, height=500'); return false;\"><div class='share-icon'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path fill=\"currentColor\" d=\"M22.7 0H1.3C.6 0 0 .6 0 1.3v21.5c0 .6.6 1.2 1.3 1.2h11.5v-9.9H9.7v-3.5h3.1V8c0-3 1.9-4.6 4.7-4.6.9 0 1.9 0 2.8.1v3.1h-1.9c-1.5 0-1.8.7-1.8 1.7v2.2h3.6l-.5 3.5h-3.1v10h6.1c.7 0 1.3-.6 1.3-1.3V1.3c0-.7-.6-1.3-1.3-1.3z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='linkedin-link' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;title=KISKA%20eyecandy&#038;url=%2F%2302_deuter_comfort_climbing_mountains_landscape' target='_blank' rel='nofollow'><div class='share-icon'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path d=\"M20.5 20.5h-3.6v-5.6c0-1.3 0-3-1.9-3s-2.1 1.4-2.1 2.9v5.7H9.4V9h3.4v1.6c.5-.9 1.6-1.8 3.4-1.8 3.6 0 4.3 2.4 4.3 5.5v6.2zM5.3 7.4c-1.1 0-2.1-.9-2.1-2.1 0-1.1.9-2.1 2.1-2.1 1.1 0 2.1.9 2.1 2.1 0 1.2-.9 2.1-2.1 2.1zM3.6 20.5h3.6V9H3.6v11.5zM22.2 0H1.8C.8 0 0 .8 0 1.7v20.5c0 1 .8 1.7 1.8 1.7h20.5c1 0 1.8-.8 1.8-1.7V1.7C24 .8 23.2 0 22.2 0z\" style=\"fill-rule:evenodd;clip-rule:evenodd;fill:#fefefe\"\/><path fill=\"currentColor\" d=\"M20.5 20.5h-3.6v-5.6c0-1.3 0-3-1.9-3s-2.1 1.4-2.1 2.9v5.7H9.4V9h3.4v1.6c.5-.9 1.6-1.8 3.4-1.8 3.6 0 4.3 2.4 4.3 5.5v6.2zM5.3 7.4c-1.1 0-2.1-.9-2.1-2.1 0-1.1.9-2.1 2.1-2.1 1.1 0 2.1.9 2.1 2.1 0 1.2-.9 2.1-2.1 2.1zM3.6 20.5h3.6V9H3.6v11.5zM22.2 0H1.8C.8 0 0 .8 0 1.7v20.5c0 1 .8 1.7 1.8 1.7h20.5c1 0 1.8-.8 1.8-1.7V1.7C24 .8 23.2 0 22.2 0z\" style=\"fill-rule:evenodd;clip-rule:evenodd\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='pinterest-link' href='https:\/\/pinterest.com\/pin\/create\/button\/?media=https%3A%2F%2Fkiska.com%2Fwp-content%2Fuploads%2F02_deuter_comfort_climbing_mountains_Landscape-1200x683.webp&#038;url=%2F%2302_deuter_comfort_climbing_mountains_landscape' target='_blank' rel='nofollow'><div class='share-icon pinterest'><svg width='24px' height='24px' xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path fill=\"currentColor\" d=\"M12 0C5.4 0 0 5.4 0 12c0 5.1 3.2 9.4 7.6 11.2-.1-1-.2-2.4 0-3.4.2-.9 1.4-6 1.4-6s-.3-.8-.3-1.8c0-1.7 1-2.9 2.2-2.9 1 0 1.5.8 1.5 1.7 0 1-.6 2.6-1 4-.3 1.2.6 2.2 1.8 2.2 2.1 0 3.8-2.3 3.8-5.5 0-2.9-2.1-4.9-5-4.9-3.4 0-5.4 2.6-5.4 5.2 0 1 .4 2.1.9 2.7.1.1.1.2.1.3-.1.4-.3 1.2-.3 1.4-.1.2-.2.3-.4.2-1.5-.7-2.4-2.9-2.4-4.6 0-3.8 2.8-7.3 7.9-7.3 4.2 0 7.4 3 7.4 6.9 0 4.1-2.6 7.5-6.2 7.5-1.2 0-2.4-.6-2.8-1.4 0 0-.6 2.3-.7 2.8-.3 1-1 2.3-1.5 3.2 1 .3 2.2.5 3.4.5 6.6 0 12-5.4 12-12S18.6 0 12 0z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='mail-link' href='mailto:?subject=Check%20out%20kiska.com!&#038;body=%2F%2302_deuter_comfort_climbing_mountains_landscape'><div class='share-icon mail'><svg data-name=\"Ebene 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 283.46 283.47\"><path fill=\"currentColor\" d=\"M283.46 119.3v142.68a21.49 21.49 0 0 1-21.49 21.49H21.48A21.48 21.48 0 0 1 0 261.98V119.32a9.12 9.12 0 0 1 13.13-8.19l128.4 62.95 128.8-63a9.12 9.12 0 0 1 13.13 8.22Z\"\/><path fill=\"currentColor\" d=\"M283.46 64.47v-43A21.49 21.49 0 0 0 261.97-.01H21.48A21.48 21.48 0 0 0 0 21.47v43.19a22.85 22.85 0 0 0 12.79 20.52l128.74 63.12 129.14-63.32a22.85 22.85 0 0 0 12.79-20.51Z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='blockwrapper maxwidth-textcontainer'>\n\t\t\t\t\t<div class='textwrapper regular'>\n\t\t\t\t\t\t<div class='text js-scroll-animation'>\n\t\t\t\t\t\t\t<h2>What does \u201ccomfort\u201d really mean?<\/h2>\n<p>For deuter, it means more than plush padding or ergonomic straps. It means reliability when it matters (whether you\u2019re climbing into the mountains or weaving through the morning rush). That\u2019s the thinking behind \u2018Taking Comfort to Extremes\u2019, an ethos that expands how people see deuter. It\u2019s about support that goes the distance, in every environment, for every kind of day.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\n\t\t\n\n\n\n\n\t\n\t\t\n\n\t\t\n\t\t\t\t\t<div id=\"text_image-block_acf-block-68d3e68054269\" class='block block-layout-regular image-right whitespace_regular maxwidth-container'>\n\t\t\t\t<div id='03_deuter_backpack_urban_commute_landscape' class='image share-container '>\n\t\t\t\t\t<div class='img-wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 800px)\" srcset=\"https:\/\/kiska.com\/wp-content\/uploads\/03_deuter_backpack_urban_commute_Square-1200x1200.webp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/kiska.com\/wp-content\/uploads\/03_deuter_backpack_urban_commute_Square-1200x1200.webp\" alt=\"03_deuter_backpack_urban_commute_Square\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n<div class='share-gallery'>\n  <div class='share-wrapper'>\n    <a class='facebook-link' href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=%2F%2303_deuter_backpack_urban_commute_landscape' target='_blank' rel='nofollow' onclick=\"window.open(this.href,'targetWindow', 'toolbar=no, location=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=500, height=500'); return false;\"><div class='share-icon'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path fill=\"currentColor\" d=\"M22.7 0H1.3C.6 0 0 .6 0 1.3v21.5c0 .6.6 1.2 1.3 1.2h11.5v-9.9H9.7v-3.5h3.1V8c0-3 1.9-4.6 4.7-4.6.9 0 1.9 0 2.8.1v3.1h-1.9c-1.5 0-1.8.7-1.8 1.7v2.2h3.6l-.5 3.5h-3.1v10h6.1c.7 0 1.3-.6 1.3-1.3V1.3c0-.7-.6-1.3-1.3-1.3z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='linkedin-link' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;title=KISKA%20eyecandy&#038;url=%2F%2303_deuter_backpack_urban_commute_landscape' target='_blank' rel='nofollow'><div class='share-icon'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path d=\"M20.5 20.5h-3.6v-5.6c0-1.3 0-3-1.9-3s-2.1 1.4-2.1 2.9v5.7H9.4V9h3.4v1.6c.5-.9 1.6-1.8 3.4-1.8 3.6 0 4.3 2.4 4.3 5.5v6.2zM5.3 7.4c-1.1 0-2.1-.9-2.1-2.1 0-1.1.9-2.1 2.1-2.1 1.1 0 2.1.9 2.1 2.1 0 1.2-.9 2.1-2.1 2.1zM3.6 20.5h3.6V9H3.6v11.5zM22.2 0H1.8C.8 0 0 .8 0 1.7v20.5c0 1 .8 1.7 1.8 1.7h20.5c1 0 1.8-.8 1.8-1.7V1.7C24 .8 23.2 0 22.2 0z\" style=\"fill-rule:evenodd;clip-rule:evenodd;fill:#fefefe\"\/><path fill=\"currentColor\" d=\"M20.5 20.5h-3.6v-5.6c0-1.3 0-3-1.9-3s-2.1 1.4-2.1 2.9v5.7H9.4V9h3.4v1.6c.5-.9 1.6-1.8 3.4-1.8 3.6 0 4.3 2.4 4.3 5.5v6.2zM5.3 7.4c-1.1 0-2.1-.9-2.1-2.1 0-1.1.9-2.1 2.1-2.1 1.1 0 2.1.9 2.1 2.1 0 1.2-.9 2.1-2.1 2.1zM3.6 20.5h3.6V9H3.6v11.5zM22.2 0H1.8C.8 0 0 .8 0 1.7v20.5c0 1 .8 1.7 1.8 1.7h20.5c1 0 1.8-.8 1.8-1.7V1.7C24 .8 23.2 0 22.2 0z\" style=\"fill-rule:evenodd;clip-rule:evenodd\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='pinterest-link' href='https:\/\/pinterest.com\/pin\/create\/button\/?media=https%3A%2F%2Fkiska.com%2Fwp-content%2Fuploads%2F03_deuter_backpack_urban_commute_Landscape-1200x683.webp&#038;url=%2F%2303_deuter_backpack_urban_commute_landscape' target='_blank' rel='nofollow'><div class='share-icon pinterest'><svg width='24px' height='24px' xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path fill=\"currentColor\" d=\"M12 0C5.4 0 0 5.4 0 12c0 5.1 3.2 9.4 7.6 11.2-.1-1-.2-2.4 0-3.4.2-.9 1.4-6 1.4-6s-.3-.8-.3-1.8c0-1.7 1-2.9 2.2-2.9 1 0 1.5.8 1.5 1.7 0 1-.6 2.6-1 4-.3 1.2.6 2.2 1.8 2.2 2.1 0 3.8-2.3 3.8-5.5 0-2.9-2.1-4.9-5-4.9-3.4 0-5.4 2.6-5.4 5.2 0 1 .4 2.1.9 2.7.1.1.1.2.1.3-.1.4-.3 1.2-.3 1.4-.1.2-.2.3-.4.2-1.5-.7-2.4-2.9-2.4-4.6 0-3.8 2.8-7.3 7.9-7.3 4.2 0 7.4 3 7.4 6.9 0 4.1-2.6 7.5-6.2 7.5-1.2 0-2.4-.6-2.8-1.4 0 0-.6 2.3-.7 2.8-.3 1-1 2.3-1.5 3.2 1 .3 2.2.5 3.4.5 6.6 0 12-5.4 12-12S18.6 0 12 0z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='mail-link' href='mailto:?subject=Check%20out%20kiska.com!&#038;body=%2F%2303_deuter_backpack_urban_commute_landscape'><div class='share-icon mail'><svg data-name=\"Ebene 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 283.46 283.47\"><path fill=\"currentColor\" d=\"M283.46 119.3v142.68a21.49 21.49 0 0 1-21.49 21.49H21.48A21.48 21.48 0 0 1 0 261.98V119.32a9.12 9.12 0 0 1 13.13-8.19l128.4 62.95 128.8-63a9.12 9.12 0 0 1 13.13 8.22Z\"\/><path fill=\"currentColor\" d=\"M283.46 64.47v-43A21.49 21.49 0 0 0 261.97-.01H21.48A21.48 21.48 0 0 0 0 21.47v43.19a22.85 22.85 0 0 0 12.79 20.52l128.74 63.12 129.14-63.32a22.85 22.85 0 0 0 12.79-20.51Z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='blockwrapper maxwidth-textcontainer'>\n\t\t\t\t\t<div class='textwrapper regular'>\n\t\t\t\t\t\t<div class='text js-scroll-animation'>\n\t\t\t\t\t\t\t<h2>The brand didn\u2019t need reinvention. Just focus.<\/h2>\n<p>deuter has always been known for quality and technical know-how. Their packs have carried climbers, cyclists, and hikers through some of the toughest terrain around. And they\u2019ve made massive breakthroughs in every product generation, from child carriers to luggage to sleeping bags. But still, they faced a challenge\u2026<\/p>\n<p>Going IPO with branded innovation. Discover <a href=\"https:\/\/kiska.com\/work\/uswe-backpack-design-for-brands\/\">USWE.<\/a><\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\n\t\t\n\n\n\n\n\t\n\t\t\n\n\t\t\n\t\t\t\t\t<div id=\"text_image-block_acf-block-68d3e68054281\" class='block block-layout-regular image-left whitespace_regular maxwidth-container'>\n\t\t\t\t<div id='04_deuter_innovation_landscape' class='image share-container '>\n\t\t\t\t\t<div class='img-wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 800px)\" srcset=\"https:\/\/kiska.com\/wp-content\/uploads\/04_deuter_innovation_Square-1200x1200.webp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/kiska.com\/wp-content\/uploads\/04_deuter_innovation_Square-1200x1200.webp\" alt=\"04_deuter_innovation_Square\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n<div class='share-gallery'>\n  <div class='share-wrapper'>\n    <a class='facebook-link' href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=%2F%2304_deuter_innovation_landscape' target='_blank' rel='nofollow' onclick=\"window.open(this.href,'targetWindow', 'toolbar=no, location=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=500, height=500'); 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So, how can you stay on top when others are catching up? And (more importantly) how can you double-down on the leadership you\u2019ve already earned?<\/p>\n<p>(Side note: this isn\u2019t unique to the outdoor space. Even in workwear, clarity counts. <a href=\"https:\/\/kiska.com\/work\/designonbrand-haix-workwear\/\">See what we mean)<\/a>.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\n\t\t\n\n\n\n\n\t\n\t\t\n\n\t\t\n\t\t\t\t\t<div id=\"text_image-block_acf-block-68d3e68054296\" class='block block-layout-regular image-right whitespace_regular maxwidth-container'>\n\t\t\t\t<div id='05_deuter_backpack_product_design_sketches_landscape' class='image share-container '>\n\t\t\t\t\t<div class='img-wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 800px)\" srcset=\"https:\/\/kiska.com\/wp-content\/uploads\/05_deuter_backpack_product_design_sketches_Square-1200x1200.webp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/kiska.com\/wp-content\/uploads\/05_deuter_backpack_product_design_sketches_Square-1200x1200.webp\" alt=\"05_deuter_backpack_product_design_sketches_Square\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n<div class='share-gallery'>\n  <div class='share-wrapper'>\n    <a class='facebook-link' href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=%2F%2305_deuter_backpack_product_design_sketches_landscape' target='_blank' rel='nofollow' onclick=\"window.open(this.href,'targetWindow', 'toolbar=no, location=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=500, height=500'); 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We spent time in shops, talked to customers, analysed the full product range, and looked at how the design system held up. From that, we pulled out the brand strengths that really mattered\u2026and let go of anything that diluted them. Rather than trying to be everything at once, we focused on building clarity and consistency across all categories.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\n\t\t\n\n\n\n\n\t\n\t\t\n\n\t\t\n\t\t\t\t\t<div id=\"text_image-block_acf-block-68d3e680542af\" class='block block-layout-regular image-left whitespace_regular maxwidth-container'>\n\t\t\t\t<div id='06_deuter_product_design_language_buckles_colorway_landscape' class='image share-container '>\n\t\t\t\t\t<div class='img-wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 800px)\" srcset=\"https:\/\/kiska.com\/wp-content\/uploads\/06_deuter_product_design_language_buckles_colorway_Square-1200x1200.webp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/kiska.com\/wp-content\/uploads\/06_deuter_product_design_language_buckles_colorway_Square-1200x1200.webp\" alt=\"06_deuter_product_design_language_buckles_colorway_Square\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n<div class='share-gallery'>\n  <div class='share-wrapper'>\n    <a class='facebook-link' href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=%2F%2306_deuter_product_design_language_buckles_colorway_landscape' target='_blank' rel='nofollow' onclick=\"window.open(this.href,'targetWindow', 'toolbar=no, location=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=500, height=500'); 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So, we unified their buckle design to be tough, light, and unmistakably deuter-shaped to echo the peak in their logo. We turned brand strategy into visual tools that designers could use day to day. Things like the way force lines guide how a pack is carried. How colour blocking, cuts, back systems, and even logos work together to tell one clear story.\u00a0<\/p>\n<p>Product acts as a tool. Find out how we did it with <a href=\"https:\/\/kiska.com\/work\/cirql-disappearing-shoe-brandboost\/\" target=\"_blank\" rel=\"noopener\">CIRQL.<\/a><\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\n\t\t\n\n\n\n\n\t\n\t\t\n\n\t\t\n\t\t\t\t\t<div id=\"text_image-block_acf-block-68d3e680542cf\" class='block block-layout-regular image-right whitespace_regular maxwidth-container'>\n\t\t\t\t<div id='07_deuter_mountain_bike_landscape' class='image share-container '>\n\t\t\t\t\t<div class='img-wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 800px)\" srcset=\"https:\/\/kiska.com\/wp-content\/uploads\/07_deuter_mountain_bike_Square-1200x1200.webp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/kiska.com\/wp-content\/uploads\/07_deuter_mountain_bike_Square-1200x1200.webp\" alt=\"07_deuter_mountain_bike_Square\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n<div class='share-gallery'>\n  <div class='share-wrapper'>\n    <a class='facebook-link' href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=%2F%2307_deuter_mountain_bike_landscape' target='_blank' rel='nofollow' onclick=\"window.open(this.href,'targetWindow', 'toolbar=no, location=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=500, height=500'); return false;\"><div class='share-icon'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path fill=\"currentColor\" d=\"M22.7 0H1.3C.6 0 0 .6 0 1.3v21.5c0 .6.6 1.2 1.3 1.2h11.5v-9.9H9.7v-3.5h3.1V8c0-3 1.9-4.6 4.7-4.6.9 0 1.9 0 2.8.1v3.1h-1.9c-1.5 0-1.8.7-1.8 1.7v2.2h3.6l-.5 3.5h-3.1v10h6.1c.7 0 1.3-.6 1.3-1.3V1.3c0-.7-.6-1.3-1.3-1.3z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='linkedin-link' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;title=KISKA%20eyecandy&#038;url=%2F%2307_deuter_mountain_bike_landscape' target='_blank' rel='nofollow'><div class='share-icon'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path d=\"M20.5 20.5h-3.6v-5.6c0-1.3 0-3-1.9-3s-2.1 1.4-2.1 2.9v5.7H9.4V9h3.4v1.6c.5-.9 1.6-1.8 3.4-1.8 3.6 0 4.3 2.4 4.3 5.5v6.2zM5.3 7.4c-1.1 0-2.1-.9-2.1-2.1 0-1.1.9-2.1 2.1-2.1 1.1 0 2.1.9 2.1 2.1 0 1.2-.9 2.1-2.1 2.1zM3.6 20.5h3.6V9H3.6v11.5zM22.2 0H1.8C.8 0 0 .8 0 1.7v20.5c0 1 .8 1.7 1.8 1.7h20.5c1 0 1.8-.8 1.8-1.7V1.7C24 .8 23.2 0 22.2 0z\" style=\"fill-rule:evenodd;clip-rule:evenodd;fill:#fefefe\"\/><path fill=\"currentColor\" d=\"M20.5 20.5h-3.6v-5.6c0-1.3 0-3-1.9-3s-2.1 1.4-2.1 2.9v5.7H9.4V9h3.4v1.6c.5-.9 1.6-1.8 3.4-1.8 3.6 0 4.3 2.4 4.3 5.5v6.2zM5.3 7.4c-1.1 0-2.1-.9-2.1-2.1 0-1.1.9-2.1 2.1-2.1 1.1 0 2.1.9 2.1 2.1 0 1.2-.9 2.1-2.1 2.1zM3.6 20.5h3.6V9H3.6v11.5zM22.2 0H1.8C.8 0 0 .8 0 1.7v20.5c0 1 .8 1.7 1.8 1.7h20.5c1 0 1.8-.8 1.8-1.7V1.7C24 .8 23.2 0 22.2 0z\" style=\"fill-rule:evenodd;clip-rule:evenodd\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='pinterest-link' href='https:\/\/pinterest.com\/pin\/create\/button\/?media=https%3A%2F%2Fkiska.com%2Fwp-content%2Fuploads%2F07_deuter_mountain_bike_Landscape-1200x683.webp&#038;url=%2F%2307_deuter_mountain_bike_landscape' target='_blank' rel='nofollow'><div class='share-icon pinterest'><svg width='24px' height='24px' xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path fill=\"currentColor\" d=\"M12 0C5.4 0 0 5.4 0 12c0 5.1 3.2 9.4 7.6 11.2-.1-1-.2-2.4 0-3.4.2-.9 1.4-6 1.4-6s-.3-.8-.3-1.8c0-1.7 1-2.9 2.2-2.9 1 0 1.5.8 1.5 1.7 0 1-.6 2.6-1 4-.3 1.2.6 2.2 1.8 2.2 2.1 0 3.8-2.3 3.8-5.5 0-2.9-2.1-4.9-5-4.9-3.4 0-5.4 2.6-5.4 5.2 0 1 .4 2.1.9 2.7.1.1.1.2.1.3-.1.4-.3 1.2-.3 1.4-.1.2-.2.3-.4.2-1.5-.7-2.4-2.9-2.4-4.6 0-3.8 2.8-7.3 7.9-7.3 4.2 0 7.4 3 7.4 6.9 0 4.1-2.6 7.5-6.2 7.5-1.2 0-2.4-.6-2.8-1.4 0 0-.6 2.3-.7 2.8-.3 1-1 2.3-1.5 3.2 1 .3 2.2.5 3.4.5 6.6 0 12-5.4 12-12S18.6 0 12 0z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='mail-link' href='mailto:?subject=Check%20out%20kiska.com!&#038;body=%2F%2307_deuter_mountain_bike_landscape'><div class='share-icon mail'><svg data-name=\"Ebene 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 283.46 283.47\"><path fill=\"currentColor\" d=\"M283.46 119.3v142.68a21.49 21.49 0 0 1-21.49 21.49H21.48A21.48 21.48 0 0 1 0 261.98V119.32a9.12 9.12 0 0 1 13.13-8.19l128.4 62.95 128.8-63a9.12 9.12 0 0 1 13.13 8.22Z\"\/><path fill=\"currentColor\" d=\"M283.46 64.47v-43A21.49 21.49 0 0 0 261.97-.01H21.48A21.48 21.48 0 0 0 0 21.47v43.19a22.85 22.85 0 0 0 12.79 20.52l128.74 63.12 129.14-63.32a22.85 22.85 0 0 0 12.79-20.51Z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='blockwrapper maxwidth-textcontainer'>\n\t\t\t\t\t<div class='textwrapper regular'>\n\t\t\t\t\t\t<div class='text js-scroll-animation'>\n\t\t\t\t\t\t\t<h2>Of course, design doesn\u2019t work in isolation.<\/h2>\n<p>For deuter\u2019s refined identity to land, the story needed telling. That\u2019s where the launch campaign came in: Taking Comfort to Extremes. It played on two levels. One: deuter goes to extreme lengths to guarantee comfort. And two: that comfort gives people the freedom to go to their own extremes, whether that\u2019s summiting a mountain or trekking through their daily commute.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\n\t\t\n\n\n\n\n\t\n\t\t\n\n\t\t\n\t\t\t\t\t<div id=\"text_image-block_acf-block-68d3e680542e2\" class='block block-layout-regular image-left whitespace_regular maxwidth-container'>\n\t\t\t\t<div id='08_deuter_taking_comfort_to_extremes_landscape' class='image share-container '>\n\t\t\t\t\t<div class='img-wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 800px)\" srcset=\"https:\/\/kiska.com\/wp-content\/uploads\/08_deuter_taking_comfort_to_extremes_Square-1200x1200.webp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/kiska.com\/wp-content\/uploads\/08_deuter_taking_comfort_to_extremes_Square-1200x1200.webp\" alt=\"08_deuter_taking_comfort_to_extremes_Square\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n<div class='share-gallery'>\n  <div class='share-wrapper'>\n    <a class='facebook-link' href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=%2F%2308_deuter_taking_comfort_to_extremes_landscape' target='_blank' rel='nofollow' onclick=\"window.open(this.href,'targetWindow', 'toolbar=no, location=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=500, height=500'); 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And communication isn\u2019t just words. When both are on-point (and in sync) a brand proves a point \u2013 visually, functionally, and emotionally. Trust is built. Differentiation strengthened. And deuter has space to be understood, not just seen.<\/p>\n        <br>\n        <section class='social'>\n            <h4>Like It. 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