{"id":25465,"date":"2024-11-26T11:26:35","date_gmt":"2024-11-26T10:26:35","guid":{"rendered":"https:\/\/kiska.com\/?post_type=work&#038;p=25465"},"modified":"2026-03-27T14:51:47","modified_gmt":"2026-03-27T13:51:47","slug":"cirql-disappearing-shoe-brandboost","status":"publish","type":"work","link":"https:\/\/kiska.com\/work\/cirql-disappearing-shoe-brandboost\/","title":{"rendered":"CIRQL | Brand Boost"},"content":{"rendered":"\n<div id=\"headerimage-block_acf-block-689c7e828177a\" class=\"block vertical-bottom\">\n\t<div class='maxwidth-textcontainer scroll-animation'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2>Biodegradables don\u2019t sell themselves\u2026<\/h2>\n<p><strong>\u00a0Brand Boost\u00a0\u00a0<\/strong><\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n\n\n<div id=\"statement-block_acf-block-689c7e828179f\" class='block light-scheme  margin-top-- margin-bottom--   ' >\n\t<div class='blockwrapper maxwidth-textcontainer js-scroll-animation left'>\n\t\t<div class='copy'>\n\t\t\t\t\t\t\t<h1>With a midsole foam that biodegrades and big goals for the industry, Cirql needed help to make their innovation visible. Because selling a raw ingredient is MUCH harder without a human connection\u2026<\/h1>\n<p>&nbsp;<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n<div id=\"statement-block_acf-block-689c7e82817b6\" class='block light-scheme  margin-top-- margin-bottom--   ' >\n\t<div class='blockwrapper maxwidth-textcontainer js-scroll-animation left'>\n\t\t<div class='copy'>\n\t\t\t\t\t\t\t<table>\n<tbody>\n<tr>\n<td class=\"big\"><strong>SERVICES<\/strong><\/td>\n<td>Product Experience Design<br \/>Apparel &amp; Footwear Design<br \/>Brand Communication<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n<div id=\"imageblock-block_acf-block-689c7e82817c4\" class=\"maxwidth-container share-container block\">\n  <div class='blockwrapper'>\n    <picture>\n      <source srcset='https:\/\/kiska.com\/wp-content\/uploads\/01_Cirql_footwear_design_outsole_pattern_Landscape-1800x1025.webp' media='(min-width: 1200px)'>\n      <source 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href='https:\/\/pinterest.com\/pin\/create\/button\/?media=https%3A%2F%2Fkiska.com%2Fwp-content%2Fuploads%2F01_Cirql_footwear_design_outsole_pattern_Landscape-1200x683.webp&#038;url=%2F%2301_cirql_footwear_design_outsole_pattern_landscape' target='_blank' rel='nofollow'><div class='share-icon pinterest'><svg width='24px' height='24px' xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path fill=\"currentColor\" d=\"M12 0C5.4 0 0 5.4 0 12c0 5.1 3.2 9.4 7.6 11.2-.1-1-.2-2.4 0-3.4.2-.9 1.4-6 1.4-6s-.3-.8-.3-1.8c0-1.7 1-2.9 2.2-2.9 1 0 1.5.8 1.5 1.7 0 1-.6 2.6-1 4-.3 1.2.6 2.2 1.8 2.2 2.1 0 3.8-2.3 3.8-5.5 0-2.9-2.1-4.9-5-4.9-3.4 0-5.4 2.6-5.4 5.2 0 1 .4 2.1.9 2.7.1.1.1.2.1.3-.1.4-.3 1.2-.3 1.4-.1.2-.2.3-.4.2-1.5-.7-2.4-2.9-2.4-4.6 0-3.8 2.8-7.3 7.9-7.3 4.2 0 7.4 3 7.4 6.9 0 4.1-2.6 7.5-6.2 7.5-1.2 0-2.4-.6-2.8-1.4 0 0-.6 2.3-.7 2.8-.3 1-1 2.3-1.5 3.2 1 .3 2.2.5 3.4.5 6.6 0 12-5.4 12-12S18.6 0 12 0z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='mail-link' href='mailto:?subject=Check%20out%20kiska.com!&#038;body=%2F%2301_cirql_footwear_design_outsole_pattern_landscape'><div class='share-icon mail'><svg data-name=\"Ebene 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 283.46 283.47\"><path fill=\"currentColor\" d=\"M283.46 119.3v142.68a21.49 21.49 0 0 1-21.49 21.49H21.48A21.48 21.48 0 0 1 0 261.98V119.32a9.12 9.12 0 0 1 13.13-8.19l128.4 62.95 128.8-63a9.12 9.12 0 0 1 13.13 8.22Z\"\/><path fill=\"currentColor\" d=\"M283.46 64.47v-43A21.49 21.49 0 0 0 261.97-.01H21.48A21.48 21.48 0 0 0 0 21.47v43.19a22.85 22.85 0 0 0 12.79 20.52l128.74 63.12 129.14-63.32a22.85 22.85 0 0 0 12.79-20.51Z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n<\/div>\n    <div class='maxwidth-textcontainer scroll-animation'>\n      \n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n<div id=\"three_columns-block_acf-block-689c7e82817d7\" class='block slider'>\n  <div class='fadewrapper'>\n    <div class='maxwidth-textcontainer fade-out' aria-label=\"content slider\">\n      <div class='columns-wrapper'>\n        <div class='columns'>\n          <div class='col-1 js-scroll-animation'><h3>The material revolution.  <\/h3>\n<p>For a sustainable future, systemic changes are needed in the footwear industry.<\/p>\n<\/div><div class='col-2 js-scroll-animation'><h3>Product serves as a tool.<\/h3>\n<p>Our footwear design is set to play the physical part of Cirql\u2019s compelling innovation story.  <\/p>\n<\/div><div class='col-3 js-scroll-animation'> <h3>Communication made clear.<\/h3>\n<p>Brand awareness and image explored with a compelling story debuted at ISPO 2024.<\/p>\n<\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n\n\n\t\n\t\t\n\n\t\t\n\t\t\t\t\t<div id=\"text_image-block_acf-block-689c7e82817ef\" class='block block-layout-regular image-left whitespace_regular maxwidth-container'>\n\t\t\t\t<div id='02_cirql_footwear_design_biodegradable_midsole_sample_landscape' class='image share-container '>\n\t\t\t\t\t<div class='img-wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 800px)\" srcset=\"https:\/\/kiska.com\/wp-content\/uploads\/02_Cirql_footwear_design_biodegradable_midsole_sample_Square-1200x1200.webp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/kiska.com\/wp-content\/uploads\/02_Cirql_footwear_design_biodegradable_midsole_sample_Square-1200x1200.webp\" alt=\"02_Cirql_footwear_design_biodegradable_midsole_sample_Square\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n<div class='share-gallery'>\n  <div class='share-wrapper'>\n    <a class='facebook-link' href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=%2F%2302_cirql_footwear_design_biodegradable_midsole_sample_landscape' target='_blank' rel='nofollow' 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12-12S18.6 0 12 0z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='mail-link' href='mailto:?subject=Check%20out%20kiska.com!&#038;body=%2F%2302_cirql_footwear_design_biodegradable_midsole_sample_landscape'><div class='share-icon mail'><svg data-name=\"Ebene 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 283.46 283.47\"><path fill=\"currentColor\" d=\"M283.46 119.3v142.68a21.49 21.49 0 0 1-21.49 21.49H21.48A21.48 21.48 0 0 1 0 261.98V119.32a9.12 9.12 0 0 1 13.13-8.19l128.4 62.95 128.8-63a9.12 9.12 0 0 1 13.13 8.22Z\"\/><path fill=\"currentColor\" d=\"M283.46 64.47v-43A21.49 21.49 0 0 0 261.97-.01H21.48A21.48 21.48 0 0 0 0 21.47v43.19a22.85 22.85 0 0 0 12.79 20.52l128.74 63.12 129.14-63.32a22.85 22.85 0 0 0 12.79-20.51Z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='blockwrapper maxwidth-textcontainer'>\n\t\t\t\t\t<div class='textwrapper regular'>\n\t\t\t\t\t\t<div class='text js-scroll-animation'>\n\t\t\t\t\t\t\t<h3>Closing a critical gap.\u00a0<\/h3>\n<p>The market lacked a proven, fully biodegradable, high-performance midsole material for footwear. Something highly functional and attractive, yet capable of complete decomposition at end-of-life. Cirql, a pioneering new brand, filled this gap by creating an innovative, compostable material that professionalises the sustainable footwear initiative.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\n\t\t\n\n\n\n\n\t\n\t\t\n\n\t\t\n\t\t\t\t\t<div id=\"text_image-block_acf-block-689c7e8281808\" class='block block-layout-regular image-right whitespace_regular maxwidth-container'>\n\t\t\t\t<div id='03_cirql_zero_pellets_biodegradable_material_landscape' class='image share-container '>\n\t\t\t\t\t<div class='img-wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 800px)\" srcset=\"https:\/\/kiska.com\/wp-content\/uploads\/03_Cirql_zero_pellets_biodegradable_material_Square-1200x1200.webp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/kiska.com\/wp-content\/uploads\/03_Cirql_zero_pellets_biodegradable_material_Square-1200x1200.webp\" alt=\"03_Cirql_zero_pellets_biodegradable_material_Square\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n<div class='share-gallery'>\n  <div class='share-wrapper'>\n    <a class='facebook-link' href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=%2F%2303_cirql_zero_pellets_biodegradable_material_landscape' target='_blank' rel='nofollow' onclick=\"window.open(this.href,'targetWindow', 'toolbar=no, location=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=500, height=500'); 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Their new material, which we named Cirql Zero, is ground-breaking: a midsole that biodegrades within 90 days in industrial composting facilities. The polymer pellets used are foamed without harmful chemicals or long curing times, creating a viable alternative to EVA foam with impressive performance and endurance. <\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\n\t\t\n\n\n\n\n\t\n\t\t\n\n\t\t\n\t\t\t\t\t<div id=\"text_image-block_acf-block-689c7e828181e\" class='block block-layout-regular image-left whitespace_regular maxwidth-container'>\n\t\t\t\t<div id='04_cirql_footwear_designed_by_kiska_landscape' class='image share-container halfheight'>\n\t\t\t\t\t<div class='img-wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 800px)\" srcset=\"https:\/\/kiska.com\/wp-content\/uploads\/04_Cirql_footwear_designed_by_KISKA_Landscape-1200x683.webp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/kiska.com\/wp-content\/uploads\/04_Cirql_footwear_designed_by_KISKA_Square-1200x1200.webp\" alt=\"04_Cirql_footwear_designed_by_KISKA_Square\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n<div class='share-gallery'>\n  <div class='share-wrapper'>\n    <a class='facebook-link' href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=%2F%2304_cirql_footwear_designed_by_kiska_landscape' target='_blank' rel='nofollow' onclick=\"window.open(this.href,'targetWindow', 'toolbar=no, location=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=500, height=500'); return false;\"><div class='share-icon'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path fill=\"currentColor\" d=\"M22.7 0H1.3C.6 0 0 .6 0 1.3v21.5c0 .6.6 1.2 1.3 1.2h11.5v-9.9H9.7v-3.5h3.1V8c0-3 1.9-4.6 4.7-4.6.9 0 1.9 0 2.8.1v3.1h-1.9c-1.5 0-1.8.7-1.8 1.7v2.2h3.6l-.5 3.5h-3.1v10h6.1c.7 0 1.3-.6 1.3-1.3V1.3c0-.7-.6-1.3-1.3-1.3z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='linkedin-link' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;title=KISKA%20eyecandy&#038;url=%2F%2304_cirql_footwear_designed_by_kiska_landscape' target='_blank' rel='nofollow'><div class='share-icon'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path d=\"M20.5 20.5h-3.6v-5.6c0-1.3 0-3-1.9-3s-2.1 1.4-2.1 2.9v5.7H9.4V9h3.4v1.6c.5-.9 1.6-1.8 3.4-1.8 3.6 0 4.3 2.4 4.3 5.5v6.2zM5.3 7.4c-1.1 0-2.1-.9-2.1-2.1 0-1.1.9-2.1 2.1-2.1 1.1 0 2.1.9 2.1 2.1 0 1.2-.9 2.1-2.1 2.1zM3.6 20.5h3.6V9H3.6v11.5zM22.2 0H1.8C.8 0 0 .8 0 1.7v20.5c0 1 .8 1.7 1.8 1.7h20.5c1 0 1.8-.8 1.8-1.7V1.7C24 .8 23.2 0 22.2 0z\" style=\"fill-rule:evenodd;clip-rule:evenodd;fill:#fefefe\"\/><path fill=\"currentColor\" d=\"M20.5 20.5h-3.6v-5.6c0-1.3 0-3-1.9-3s-2.1 1.4-2.1 2.9v5.7H9.4V9h3.4v1.6c.5-.9 1.6-1.8 3.4-1.8 3.6 0 4.3 2.4 4.3 5.5v6.2zM5.3 7.4c-1.1 0-2.1-.9-2.1-2.1 0-1.1.9-2.1 2.1-2.1 1.1 0 2.1.9 2.1 2.1 0 1.2-.9 2.1-2.1 2.1zM3.6 20.5h3.6V9H3.6v11.5zM22.2 0H1.8C.8 0 0 .8 0 1.7v20.5c0 1 .8 1.7 1.8 1.7h20.5c1 0 1.8-.8 1.8-1.7V1.7C24 .8 23.2 0 22.2 0z\" style=\"fill-rule:evenodd;clip-rule:evenodd\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='pinterest-link' href='https:\/\/pinterest.com\/pin\/create\/button\/?media=https%3A%2F%2Fkiska.com%2Fwp-content%2Fuploads%2F04_Cirql_footwear_designed_by_KISKA_Landscape-1200x683.webp&#038;url=%2F%2304_cirql_footwear_designed_by_kiska_landscape' target='_blank' rel='nofollow'><div class='share-icon pinterest'><svg width='24px' height='24px' xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path fill=\"currentColor\" d=\"M12 0C5.4 0 0 5.4 0 12c0 5.1 3.2 9.4 7.6 11.2-.1-1-.2-2.4 0-3.4.2-.9 1.4-6 1.4-6s-.3-.8-.3-1.8c0-1.7 1-2.9 2.2-2.9 1 0 1.5.8 1.5 1.7 0 1-.6 2.6-1 4-.3 1.2.6 2.2 1.8 2.2 2.1 0 3.8-2.3 3.8-5.5 0-2.9-2.1-4.9-5-4.9-3.4 0-5.4 2.6-5.4 5.2 0 1 .4 2.1.9 2.7.1.1.1.2.1.3-.1.4-.3 1.2-.3 1.4-.1.2-.2.3-.4.2-1.5-.7-2.4-2.9-2.4-4.6 0-3.8 2.8-7.3 7.9-7.3 4.2 0 7.4 3 7.4 6.9 0 4.1-2.6 7.5-6.2 7.5-1.2 0-2.4-.6-2.8-1.4 0 0-.6 2.3-.7 2.8-.3 1-1 2.3-1.5 3.2 1 .3 2.2.5 3.4.5 6.6 0 12-5.4 12-12S18.6 0 12 0z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='mail-link' href='mailto:?subject=Check%20out%20kiska.com!&#038;body=%2F%2304_cirql_footwear_designed_by_kiska_landscape'><div class='share-icon mail'><svg data-name=\"Ebene 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 283.46 283.47\"><path fill=\"currentColor\" d=\"M283.46 119.3v142.68a21.49 21.49 0 0 1-21.49 21.49H21.48A21.48 21.48 0 0 1 0 261.98V119.32a9.12 9.12 0 0 1 13.13-8.19l128.4 62.95 128.8-63a9.12 9.12 0 0 1 13.13 8.22Z\"\/><path fill=\"currentColor\" d=\"M283.46 64.47v-43A21.49 21.49 0 0 0 261.97-.01H21.48A21.48 21.48 0 0 0 0 21.47v43.19a22.85 22.85 0 0 0 12.79 20.52l128.74 63.12 129.14-63.32a22.85 22.85 0 0 0 12.79-20.51Z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='blockwrapper maxwidth-textcontainer'>\n\t\t\t\t\t<div class='textwrapper regular'>\n\t\t\t\t\t\t<div class='text js-scroll-animation'>\n\t\t\t\t\t\t\t<h3>But they faced a challenge\u2026<\/h3>\n<p>As a materials provider, Cirql needed a platform to showcase their technology\u2019s potential to prospective brand partners. They needed a compelling physical demonstration\u2014shoes that embodied the innovation, style, and market potential of their material. Our task was to position Cirql as THE sustainable ingredient brand in a way that was memorable, impactful, and persuasive to all \u2013 users, brands, and manufacturers alike. <\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\n\t\t\n\n\n\n\n\t\n\t\t\n\n\t\t\n\t\t\t\t\t<div id=\"text_image-block_acf-block-689c7e8281834\" class='block block-layout-regular image-right whitespace_regular maxwidth-container'>\n\t\t\t\t<div id='05_cirql_footwear_design_brand_communication_landscape' class='image share-container halfheight'>\n\t\t\t\t\t<div class='img-wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 800px)\" srcset=\"https:\/\/kiska.com\/wp-content\/uploads\/05_Cirql_footwear_design_brand_communication_Landscape-1200x683.webp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/kiska.com\/wp-content\/uploads\/05_Cirql_footwear_design_brand_communication_Square-1200x1200.webp\" alt=\"05_Cirql_footwear_design_brand_communication_Square\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n<div class='share-gallery'>\n  <div class='share-wrapper'>\n    <a class='facebook-link' href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=%2F%2305_cirql_footwear_design_brand_communication_landscape' target='_blank' rel='nofollow' onclick=\"window.open(this.href,'targetWindow', 'toolbar=no, location=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=500, height=500'); 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We selected specialists from several fields of expertise \u2013 including communication, brand, and footwear \u2013 to work simultaneously on the task. In this joint project team, our specialists crafted a narrative and developed the tangible products and memorable media &#8211; one of many examples of KISKA\u2019s integrated design approach.\u00a0<\/p>\n<p>Another development project: this time, it\u2019s for an <a class=\"cta crosslink\" href=\"\/work\/uswe-backpack-design-for-brands\/\">action backpack brand\u2026\u00a0<\/a><\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\n\t\t\n\n<div id=\"imageblock-slider-block_acf-block-689c7e8281852\" class=\"maxwidth-container share-container block slider\">\n  <div class='blockwrapper'>\n           <div class=\"swiper-container images-container-block_acf-block-689c7e8281852\">\n         <div class=\"swiper-wrapper\">\n                      \n                                 \n                                 \n                                            <div class=\"swiper-slide\" 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2.1 0 3.8-2.3 3.8-5.5 0-2.9-2.1-4.9-5-4.9-3.4 0-5.4 2.6-5.4 5.2 0 1 .4 2.1.9 2.7.1.1.1.2.1.3-.1.4-.3 1.2-.3 1.4-.1.2-.2.3-.4.2-1.5-.7-2.4-2.9-2.4-4.6 0-3.8 2.8-7.3 7.9-7.3 4.2 0 7.4 3 7.4 6.9 0 4.1-2.6 7.5-6.2 7.5-1.2 0-2.4-.6-2.8-1.4 0 0-.6 2.3-.7 2.8-.3 1-1 2.3-1.5 3.2 1 .3 2.2.5 3.4.5 6.6 0 12-5.4 12-12S18.6 0 12 0z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='mail-link' href='mailto:?subject=Check%20out%20kiska.com!&#038;body=%2F%2310-1_cirql_footwear_disappearing_shoe_brand_communication_square'><div class='share-icon mail'><svg data-name=\"Ebene 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 283.46 283.47\"><path fill=\"currentColor\" d=\"M283.46 119.3v142.68a21.49 21.49 0 0 1-21.49 21.49H21.48A21.48 21.48 0 0 1 0 261.98V119.32a9.12 9.12 0 0 1 13.13-8.19l128.4 62.95 128.8-63a9.12 9.12 0 0 1 13.13 8.22Z\"\/><path fill=\"currentColor\" d=\"M283.46 64.47v-43A21.49 21.49 0 0 0 261.97-.01H21.48A21.48 21.48 0 0 0 0 21.47v43.19a22.85 22.85 0 0 0 12.79 20.52l128.74 63.12 129.14-63.32a22.85 22.85 0 0 0 12.79-20.51Z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='blockwrapper maxwidth-textcontainer'>\n\t\t\t\t\t<div class='textwrapper regular'>\n\t\t\t\t\t\t<div class='text js-scroll-animation'>\n\t\t\t\t\t\t\t<h3>Positioning Cirql for maximum visibility.<\/h3>\n<p>The story needed to be truthful, honest, down to earth. An obvious no-go for us was going down the \u2018green\u2019 route \u2013 it was too overdone and predictable. So, our designers and communicators joined forces and came up with a unique storytelling angle: The Disappearing Shoe.\u00a0<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\n\t\t\n\n\n\n\n\t\n\t\t\n\n\t\t\n\t\t\t\t\t<div id=\"text_image-block_acf-block-689c7e8281876\" class='block block-layout-regular image-left whitespace_regular maxwidth-container'>\n\t\t\t\t<div id='11_cirql_footwear_design_disappearing_shoe_blender_3d_visualization_landscape' class='image share-container halfheight'>\n\t\t\t\t\t<div class='img-wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 800px)\" srcset=\"https:\/\/kiska.com\/wp-content\/uploads\/11_Cirql_footwear_design_disappearing_shoe_blender_3d_visualization_Landscape-1200x683.webp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/kiska.com\/wp-content\/uploads\/11_Cirql_footwear_design_disappearing_shoe_blender_3d_visualization_Square-1200x1200.webp\" alt=\"11_Cirql_footwear_design_disappearing_shoe_blender_3d_visualization_Square\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n<div class='share-gallery'>\n  <div class='share-wrapper'>\n    <a class='facebook-link' href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=%2F%2311_cirql_footwear_design_disappearing_shoe_blender_3d_visualization_landscape' target='_blank' rel='nofollow' onclick=\"window.open(this.href,'targetWindow', 'toolbar=no, location=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=500, height=500'); 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The video takes an emotional approach, focusing on the impact of the \u2018disappearing shoe\u2019 rather than overloading on technical details. It uses familiar, emotive visuals and integrates real Cirql experts to create a personal connection with viewers. Visuals of a footprint fading symbolize the midsole\u2019s end-of-life biodegradability, making the shoe \u201cvanish\u201d after use. The video conveys a strong message \u2013 the best mark we can leave is none at all.  <\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\n\t\t\n\n<div id=\"fullwidthcontent-block_acf-block-689c7e8281885\">\n  <div class='blockwrapper'>\n    <div style=\"width: 1920px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-25465-1\" width=\"1920\" height=\"1080\" poster=\"https:\/\/kiska.com\/wp-content\/uploads\/12_cirql_footwear_design_video_thumbnail_Landscape-scaled.webp\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/kiska.com\/wp-content\/uploads\/Cirql-Dissapearing-shoe-video_shortversion_WEBSITE_v1.mp4?_=1\" \/><a href=\"https:\/\/kiska.com\/wp-content\/uploads\/Cirql-Dissapearing-shoe-video_shortversion_WEBSITE_v1.mp4\">https:\/\/kiska.com\/wp-content\/uploads\/Cirql-Dissapearing-shoe-video_shortversion_WEBSITE_v1.mp4<\/a><\/video><\/div>\n\n  <\/div>\n<\/div>\n\n\n\n\n\n\n\t\n\t\t\n\n\t\t\n\t\t\t\t\t<div id=\"text_image-block_acf-block-689c7e828189b\" class='block block-layout-regular image-right whitespace_regular maxwidth-container'>\n\t\t\t\t<div id='13_cirql_not_a_footprint_outsole_pattern_landscape' class='image share-container '>\n\t\t\t\t\t<div class='img-wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 800px)\" srcset=\"https:\/\/kiska.com\/wp-content\/uploads\/13_cirql_not_a_footprint_outsole_pattern_Square-1200x1200.webp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/kiska.com\/wp-content\/uploads\/13_cirql_not_a_footprint_outsole_pattern_Square-1200x1200.webp\" alt=\"13_cirql_not_a_footprint_outsole_pattern_Square\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n<div class='share-gallery'>\n  <div class='share-wrapper'>\n    <a class='facebook-link' href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=%2F%2313_cirql_not_a_footprint_outsole_pattern_landscape' target='_blank' rel='nofollow' onclick=\"window.open(this.href,'targetWindow', 'toolbar=no, location=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=500, height=500'); 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Each model features signature lug patterns that evoke the look of natural stone, fading at the edges to represent Cirql\u2019s compostable solution. Subtle branding elements like the Cirql logo in the lug pattern and \u201cNOT A FOOTPRINT\u201d imprints further emphasise the brand\u2019s commitment to minimal impact and end-of-life solutions. And hint at more to come&#8230;<\/p>\n<p>We\u2019ve also designed for Dolomite. <a class=\"cta crosslink\" href=\"\/work\/eyecandy\/dolomite-nibelia-collection\/\">Check out the Nibelia collection. \u00a0<\/a><\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\n\t\t\n\n\n\n\n\t\n\t\t\n\n\t\t\n\t\t\t\t\t<div id=\"text_image-block_acf-block-689c7e82818b0\" class='block block-layout-regular image-left whitespace_regular maxwidth-container'>\n\t\t\t\t<div id='14_cirql_slide_orthographic_view_landscape' class='image share-container halfheight'>\n\t\t\t\t\t<div class='img-wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 800px)\" srcset=\"https:\/\/kiska.com\/wp-content\/uploads\/14_cirql_slide_orthographic_view_Landscape-1200x683.webp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/kiska.com\/wp-content\/uploads\/14_cirql_slide_orthographic_view_Square-1200x1200.webp\" alt=\"14_cirql_slide_orthographic_view_Square\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n<div class='share-gallery'>\n  <div class='share-wrapper'>\n    <a class='facebook-link' href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=%2F%2314_cirql_slide_orthographic_view_landscape' target='_blank' rel='nofollow' onclick=\"window.open(this.href,'targetWindow', 'toolbar=no, location=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=500, height=500'); return false;\"><div class='share-icon'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path fill=\"currentColor\" d=\"M22.7 0H1.3C.6 0 0 .6 0 1.3v21.5c0 .6.6 1.2 1.3 1.2h11.5v-9.9H9.7v-3.5h3.1V8c0-3 1.9-4.6 4.7-4.6.9 0 1.9 0 2.8.1v3.1h-1.9c-1.5 0-1.8.7-1.8 1.7v2.2h3.6l-.5 3.5h-3.1v10h6.1c.7 0 1.3-.6 1.3-1.3V1.3c0-.7-.6-1.3-1.3-1.3z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='linkedin-link' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;title=KISKA%20eyecandy&#038;url=%2F%2314_cirql_slide_orthographic_view_landscape' target='_blank' rel='nofollow'><div class='share-icon'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path d=\"M20.5 20.5h-3.6v-5.6c0-1.3 0-3-1.9-3s-2.1 1.4-2.1 2.9v5.7H9.4V9h3.4v1.6c.5-.9 1.6-1.8 3.4-1.8 3.6 0 4.3 2.4 4.3 5.5v6.2zM5.3 7.4c-1.1 0-2.1-.9-2.1-2.1 0-1.1.9-2.1 2.1-2.1 1.1 0 2.1.9 2.1 2.1 0 1.2-.9 2.1-2.1 2.1zM3.6 20.5h3.6V9H3.6v11.5zM22.2 0H1.8C.8 0 0 .8 0 1.7v20.5c0 1 .8 1.7 1.8 1.7h20.5c1 0 1.8-.8 1.8-1.7V1.7C24 .8 23.2 0 22.2 0z\" style=\"fill-rule:evenodd;clip-rule:evenodd;fill:#fefefe\"\/><path fill=\"currentColor\" d=\"M20.5 20.5h-3.6v-5.6c0-1.3 0-3-1.9-3s-2.1 1.4-2.1 2.9v5.7H9.4V9h3.4v1.6c.5-.9 1.6-1.8 3.4-1.8 3.6 0 4.3 2.4 4.3 5.5v6.2zM5.3 7.4c-1.1 0-2.1-.9-2.1-2.1 0-1.1.9-2.1 2.1-2.1 1.1 0 2.1.9 2.1 2.1 0 1.2-.9 2.1-2.1 2.1zM3.6 20.5h3.6V9H3.6v11.5zM22.2 0H1.8C.8 0 0 .8 0 1.7v20.5c0 1 .8 1.7 1.8 1.7h20.5c1 0 1.8-.8 1.8-1.7V1.7C24 .8 23.2 0 22.2 0z\" style=\"fill-rule:evenodd;clip-rule:evenodd\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='pinterest-link' href='https:\/\/pinterest.com\/pin\/create\/button\/?media=https%3A%2F%2Fkiska.com%2Fwp-content%2Fuploads%2F14_cirql_slide_orthographic_view_Landscape-1200x683.webp&#038;url=%2F%2314_cirql_slide_orthographic_view_landscape' target='_blank' rel='nofollow'><div class='share-icon pinterest'><svg width='24px' height='24px' xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path fill=\"currentColor\" d=\"M12 0C5.4 0 0 5.4 0 12c0 5.1 3.2 9.4 7.6 11.2-.1-1-.2-2.4 0-3.4.2-.9 1.4-6 1.4-6s-.3-.8-.3-1.8c0-1.7 1-2.9 2.2-2.9 1 0 1.5.8 1.5 1.7 0 1-.6 2.6-1 4-.3 1.2.6 2.2 1.8 2.2 2.1 0 3.8-2.3 3.8-5.5 0-2.9-2.1-4.9-5-4.9-3.4 0-5.4 2.6-5.4 5.2 0 1 .4 2.1.9 2.7.1.1.1.2.1.3-.1.4-.3 1.2-.3 1.4-.1.2-.2.3-.4.2-1.5-.7-2.4-2.9-2.4-4.6 0-3.8 2.8-7.3 7.9-7.3 4.2 0 7.4 3 7.4 6.9 0 4.1-2.6 7.5-6.2 7.5-1.2 0-2.4-.6-2.8-1.4 0 0-.6 2.3-.7 2.8-.3 1-1 2.3-1.5 3.2 1 .3 2.2.5 3.4.5 6.6 0 12-5.4 12-12S18.6 0 12 0z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='mail-link' href='mailto:?subject=Check%20out%20kiska.com!&#038;body=%2F%2314_cirql_slide_orthographic_view_landscape'><div class='share-icon mail'><svg data-name=\"Ebene 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 283.46 283.47\"><path fill=\"currentColor\" d=\"M283.46 119.3v142.68a21.49 21.49 0 0 1-21.49 21.49H21.48A21.48 21.48 0 0 1 0 261.98V119.32a9.12 9.12 0 0 1 13.13-8.19l128.4 62.95 128.8-63a9.12 9.12 0 0 1 13.13 8.22Z\"\/><path fill=\"currentColor\" d=\"M283.46 64.47v-43A21.49 21.49 0 0 0 261.97-.01H21.48A21.48 21.48 0 0 0 0 21.47v43.19a22.85 22.85 0 0 0 12.79 20.52l128.74 63.12 129.14-63.32a22.85 22.85 0 0 0 12.79-20.51Z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='blockwrapper maxwidth-textcontainer'>\n\t\t\t\t\t<div class='textwrapper regular'>\n\t\t\t\t\t\t<div class='text js-scroll-animation'>\n\t\t\t\t\t\t\t<h3>Our design decisions.<\/h3>\n<p>The sneaker is designed as a versatile trail shoe, ideal for casual outdoor activities and performance applications. The undyed hemp upper provides a raw, natural look that speaks to the material\u2019s adaptability for brands focused on outdoor performance. For the slide, we highlighted practical features like bold, contrasting stitches to facilitate end-of-life disassembly. The heel strap cords are adjustable and recyclable, with logos embossed, embroidered, or screen-printed for ease of reuse and minimal ink use.  <\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\n\t\t\n\n<div id=\"fullwidthcontent-block_acf-block-689c7e82818bc\">\n  <div class='blockwrapper'>\n    <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-25561 size-full\" src=\"https:\/\/kiska.com\/wp-content\/uploads\/15_cirql_trail_shoe_techpack_by_KISKA_Landscape-scaled.webp\" alt=\"15_cirql_trail_shoe_techpack_by_KISKA_Landscape\" width=\"2560\" height=\"1457\" srcset=\"https:\/\/kiska.com\/wp-content\/uploads\/15_cirql_trail_shoe_techpack_by_KISKA_Landscape-scaled.webp 2560w, https:\/\/kiska.com\/wp-content\/uploads\/15_cirql_trail_shoe_techpack_by_KISKA_Landscape-300x171.webp 300w, https:\/\/kiska.com\/wp-content\/uploads\/15_cirql_trail_shoe_techpack_by_KISKA_Landscape-1024x583.webp 1024w, https:\/\/kiska.com\/wp-content\/uploads\/15_cirql_trail_shoe_techpack_by_KISKA_Landscape-768x437.webp 768w, https:\/\/kiska.com\/wp-content\/uploads\/15_cirql_trail_shoe_techpack_by_KISKA_Landscape-1536x874.webp 1536w, https:\/\/kiska.com\/wp-content\/uploads\/15_cirql_trail_shoe_techpack_by_KISKA_Landscape-2048x1166.webp 2048w, https:\/\/kiska.com\/wp-content\/uploads\/15_cirql_trail_shoe_techpack_by_KISKA_Landscape-600x342.webp 600w, https:\/\/kiska.com\/wp-content\/uploads\/15_cirql_trail_shoe_techpack_by_KISKA_Landscape-1200x683.webp 1200w, https:\/\/kiska.com\/wp-content\/uploads\/15_cirql_trail_shoe_techpack_by_KISKA_Landscape-1800x1025.webp 1800w, https:\/\/kiska.com\/wp-content\/uploads\/15_cirql_trail_shoe_techpack_by_KISKA_Landscape-1054x600.webp 1054w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\n\n  <\/div>\n<\/div>\n\n\n\n\n\n\n\t\n\t\t\n\n\t\t\n\t\t\t\t\t<div id=\"text_image-block_acf-block-689c7e82818cf\" class='block block-layout-regular image-right whitespace_regular maxwidth-container'>\n\t\t\t\t<div id='16_cirql_zero_custom_midsole_landscape' class='image share-container halfheight'>\n\t\t\t\t\t<div class='img-wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 800px)\" srcset=\"https:\/\/kiska.com\/wp-content\/uploads\/16_cirql_zero_custom_midsole_Landscape-1200x683.webp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/kiska.com\/wp-content\/uploads\/16_cirql_zero_custom_midsole_Square-1200x1200.webp\" alt=\"16_cirql_zero_custom_midsole_Square\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n<div class='share-gallery'>\n  <div class='share-wrapper'>\n    <a class='facebook-link' href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=%2F%2316_cirql_zero_custom_midsole_landscape' target='_blank' rel='nofollow' onclick=\"window.open(this.href,'targetWindow', 'toolbar=no, location=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=500, height=500'); 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If consumers started requesting Cirql Zero, brands would be highly inclined to partner with Cirql. To develop custom midsoles to their shoes and develop eye-level innovation partnerships.<\/p>\n<p>Looking for a touch of summer? <a class=\"cta crosslink\" href=\"\/work\/eyecandy\/aqua-marina\/\">Check out the Aqua Marina paddleboards. <\/a><\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\n\t\t\n\n\n\n\n\t\n\t\t\n\n\t\t\n\t\t\t\t\t<div id=\"text_image-block_acf-block-689c7e82818e4\" class='block block-layout-regular image-left whitespace_regular maxwidth-container'>\n\t\t\t\t<div id='ispo_award_2024_winner_landscape' class='image share-container '>\n\t\t\t\t\t<div class='img-wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(min-width: 800px)\" srcset=\"https:\/\/kiska.com\/wp-content\/uploads\/ISPO_award_2024_winner_Square-1200x1200.webp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/kiska.com\/wp-content\/uploads\/ISPO_award_2024_winner_Square-1200x1200.webp\" alt=\"ISPO_award_2024_winner_Square\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n<div class='share-gallery'>\n  <div class='share-wrapper'>\n    <a class='facebook-link' href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=%2F%23ispo_award_2024_winner_landscape' target='_blank' rel='nofollow' onclick=\"window.open(this.href,'targetWindow', 'toolbar=no, location=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=500, height=500'); return false;\"><div class='share-icon'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path fill=\"currentColor\" d=\"M22.7 0H1.3C.6 0 0 .6 0 1.3v21.5c0 .6.6 1.2 1.3 1.2h11.5v-9.9H9.7v-3.5h3.1V8c0-3 1.9-4.6 4.7-4.6.9 0 1.9 0 2.8.1v3.1h-1.9c-1.5 0-1.8.7-1.8 1.7v2.2h3.6l-.5 3.5h-3.1v10h6.1c.7 0 1.3-.6 1.3-1.3V1.3c0-.7-.6-1.3-1.3-1.3z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='linkedin-link' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;title=KISKA%20eyecandy&#038;url=%2F%23ispo_award_2024_winner_landscape' target='_blank' rel='nofollow'><div class='share-icon'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path d=\"M20.5 20.5h-3.6v-5.6c0-1.3 0-3-1.9-3s-2.1 1.4-2.1 2.9v5.7H9.4V9h3.4v1.6c.5-.9 1.6-1.8 3.4-1.8 3.6 0 4.3 2.4 4.3 5.5v6.2zM5.3 7.4c-1.1 0-2.1-.9-2.1-2.1 0-1.1.9-2.1 2.1-2.1 1.1 0 2.1.9 2.1 2.1 0 1.2-.9 2.1-2.1 2.1zM3.6 20.5h3.6V9H3.6v11.5zM22.2 0H1.8C.8 0 0 .8 0 1.7v20.5c0 1 .8 1.7 1.8 1.7h20.5c1 0 1.8-.8 1.8-1.7V1.7C24 .8 23.2 0 22.2 0z\" style=\"fill-rule:evenodd;clip-rule:evenodd;fill:#fefefe\"\/><path fill=\"currentColor\" d=\"M20.5 20.5h-3.6v-5.6c0-1.3 0-3-1.9-3s-2.1 1.4-2.1 2.9v5.7H9.4V9h3.4v1.6c.5-.9 1.6-1.8 3.4-1.8 3.6 0 4.3 2.4 4.3 5.5v6.2zM5.3 7.4c-1.1 0-2.1-.9-2.1-2.1 0-1.1.9-2.1 2.1-2.1 1.1 0 2.1.9 2.1 2.1 0 1.2-.9 2.1-2.1 2.1zM3.6 20.5h3.6V9H3.6v11.5zM22.2 0H1.8C.8 0 0 .8 0 1.7v20.5c0 1 .8 1.7 1.8 1.7h20.5c1 0 1.8-.8 1.8-1.7V1.7C24 .8 23.2 0 22.2 0z\" style=\"fill-rule:evenodd;clip-rule:evenodd\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='pinterest-link' href='https:\/\/pinterest.com\/pin\/create\/button\/?media=https%3A%2F%2Fkiska.com%2Fwp-content%2Fuploads%2FISPO_award_2024_winner_Landscape-1200x683.webp&#038;url=%2F%23ispo_award_2024_winner_landscape' target='_blank' rel='nofollow'><div class='share-icon pinterest'><svg width='24px' height='24px' xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path fill=\"currentColor\" d=\"M12 0C5.4 0 0 5.4 0 12c0 5.1 3.2 9.4 7.6 11.2-.1-1-.2-2.4 0-3.4.2-.9 1.4-6 1.4-6s-.3-.8-.3-1.8c0-1.7 1-2.9 2.2-2.9 1 0 1.5.8 1.5 1.7 0 1-.6 2.6-1 4-.3 1.2.6 2.2 1.8 2.2 2.1 0 3.8-2.3 3.8-5.5 0-2.9-2.1-4.9-5-4.9-3.4 0-5.4 2.6-5.4 5.2 0 1 .4 2.1.9 2.7.1.1.1.2.1.3-.1.4-.3 1.2-.3 1.4-.1.2-.2.3-.4.2-1.5-.7-2.4-2.9-2.4-4.6 0-3.8 2.8-7.3 7.9-7.3 4.2 0 7.4 3 7.4 6.9 0 4.1-2.6 7.5-6.2 7.5-1.2 0-2.4-.6-2.8-1.4 0 0-.6 2.3-.7 2.8-.3 1-1 2.3-1.5 3.2 1 .3 2.2.5 3.4.5 6.6 0 12-5.4 12-12S18.6 0 12 0z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n  <div class='share-wrapper'>\n    <a class='mail-link' href='mailto:?subject=Check%20out%20kiska.com!&#038;body=%2F%23ispo_award_2024_winner_landscape'><div class='share-icon mail'><svg data-name=\"Ebene 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 283.46 283.47\"><path fill=\"currentColor\" d=\"M283.46 119.3v142.68a21.49 21.49 0 0 1-21.49 21.49H21.48A21.48 21.48 0 0 1 0 261.98V119.32a9.12 9.12 0 0 1 13.13-8.19l128.4 62.95 128.8-63a9.12 9.12 0 0 1 13.13 8.22Z\"\/><path fill=\"currentColor\" d=\"M283.46 64.47v-43A21.49 21.49 0 0 0 261.97-.01H21.48A21.48 21.48 0 0 0 0 21.47v43.19a22.85 22.85 0 0 0 12.79 20.52l128.74 63.12 129.14-63.32a22.85 22.85 0 0 0 12.79-20.51Z\"\/><\/svg>\n<\/div><\/a>\n  <\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='blockwrapper maxwidth-textcontainer'>\n\t\t\t\t\t<div class='textwrapper regular'>\n\t\t\t\t\t\t<div class='text js-scroll-animation'>\n\t\t\t\t\t\t\t<h3>The outcome.<\/h3>\n<p>From product design to video storyboarding, we helped Cirql navigate product release. And with our guidance, Cirql successfully won the Brandnew Award at ISPO 2024, the world\u2019s largest start-up competition in the sports business. Cirql\u2019s launch at ISPO Winter 2024 was a significant milestone, positioning the company as both a material supplier and a co-development partner.<\/p>\n<p>&nbsp;<\/p>\n        <br>\n        <section class='social'>\n            <h4>Like It. Share It.<\/h4>\n            <div class='icons'>\n                        <div class='icon footernav'><a href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/kiska.com\/work\/cirql-disappearing-shoe-brandboost\/' target='_blank' rel='nofollow' onclick=\"window.open(this.href,'targetWindow', 'toolbar=no, location=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=500, height=500'); return false;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" style=\"enable-background:new 0 0 24 24\" xml:space=\"preserve\"><path fill=\"currentColor\" d=\"M22.7 0H1.3C.6 0 0 .6 0 1.3v21.5c0 .6.6 1.2 1.3 1.2h11.5v-9.9H9.7v-3.5h3.1V8c0-3 1.9-4.6 4.7-4.6.9 0 1.9 0 2.8.1v3.1h-1.9c-1.5 0-1.8.7-1.8 1.7v2.2h3.6l-.5 3.5h-3.1v10h6.1c.7 0 1.3-.6 1.3-1.3V1.3c0-.7-.6-1.3-1.3-1.3z\"\/><\/svg><\/a><\/div>\n                        <div class='icon footernav'><a href='https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;title=CIRQL+%7C+Brand+Boost&#038;url=https%3A%2F%2Fkiska.com%2Fwork%2Fcirql-disappearing-shoe-brandboost%2F' target='_blank' rel='nofollow' onclick=\"window.open(this.href,'targetWindow', 'toolbar=no, location=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=500, height=500'); 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Strategic and hands-on, KISKA boosts business and generates impact with brand and design. See the results for yourself.  <\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n<div id=\"three_columns-image-block_acf-block-689c7e828190b\" class='share-container  block '>\n  <div class='fadewrapper'>\n    <div class='maxwidth-textcontainer fade-out' aria-label=\"content slider\">\n      <div class='columns-wrapper'>\n        <div class='columns'>\n                                                                                <div class='col-1 js-scroll-animation zoom-on-hover'><a href='\/exchange\/k360\/'><img id='10_k360_trail_running_shoe_concept_2_landscape-2' src='https:\/\/kiska.com\/wp-content\/uploads\/10_K360_Trail_running_shoe_concept_2_Landscape-1-1200x683.webp' alt='10_K360_Trail_running_shoe_concept_2_Landscape' loading='lazy'><\/a><h3><a href='\/exchange\/k360\/'>Teaming up for impact in our creative lab. <\/h3><p>Our creative vision has one purpose: to break down the boundaries in sportswear. We don\u2019t believe in more products; we simply need better ones. Meet K360\u00ae \u2013 our exploration zone for new ideas.<\/p>\n<\/a><\/div>\n                                                                                    <div class='col-2 js-scroll-animation zoom-on-hover'><a href='\/work\/riser\/'><img id='02_dominik_koffu_riser_co-founder_landscape' src='https:\/\/kiska.com\/wp-content\/uploads\/02_Dominik_Koffu_Riser_Co-Founder_Landscape-1200x683.webp' alt='02_Dominik_Koffu_Riser_Co-Founder_Landscape' loading='lazy'><\/a><h3><a href='\/work\/riser\/'>Got an idea? Got a start-up? Let\u2019s take it to market\u2026 <\/h3><p>Ideas power innovation. But getting them off the ground is the real challenge. It takes grit, resources, and strategic alliances. But KISKA is in the ideal position to help turn bold ideas into triumphs. We did it for RISER \u2013 and we\u2019ll do it again.<\/p>\n<\/a><\/div>\n                                                                                    <div class='col-3 js-scroll-animation zoom-on-hover'><a href='\/work\/eyecandy\/dolomite-nibelia-collection\/'><img id='01_dolomite_nibelia_colleciton_floating_spread_landscape' src='https:\/\/kiska.com\/wp-content\/uploads\/01_Dolomite_Nibelia_colleciton_floating_spread_Landscape-1200x683.webp' alt='01_Dolomite_Nibelia_colleciton_floating_spread_Landscape' loading='lazy'><\/a><h3><a href='\/work\/eyecandy\/dolomite-nibelia-collection\/'>Making Dolomite\u2019s Nibelia hiking shoe collection<\/h3><p>What\u2019s special about the new Nibelia collection? Explore the design thinking behind this new venture and zoom-in on every detail.<\/p>\n<\/a><\/div>\n                      <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n","protected":false},"template":"","categories":[84],"tags":[228,95,104,239,103,124],"client":[181],"class_list":["post-25465","work","type-work","status-publish","hentry","category-infrastructure-retail","tag-3d-visualisation","tag-advertising","tag-footwear-design","tag-new-market-category-entry","tag-product-consulting","tag-prototyping","client-cirql"],"acf":[],"_links":{"self":[{"href":"https:\/\/kiska.com\/wp-json\/wp\/v2\/work\/25465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kiska.com\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/kiska.com\/wp-json\/wp\/v2\/types\/work"}],"version-history":[{"count":40,"href":"https:\/\/kiska.com\/wp-json\/wp\/v2\/work\/25465\/revisions"}],"predecessor-version":[{"id":29531,"href":"https:\/\/kiska.com\/wp-json\/wp\/v2\/work\/25465\/revisions\/29531"}],"wp:attachment":[{"href":"https:\/\/kiska.com\/wp-json\/wp\/v2\/media?parent=25465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kiska.com\/wp-json\/wp\/v2\/categories?post=25465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kiska.com\/wp-json\/wp\/v2\/tags?post=25465"},{"taxonomy":"client","embeddable":true,"href":"https:\/\/kiska.com\/wp-json\/wp\/v2\/client?post=25465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}